This project is part of the rehabilitation and upgrading of the former Fiera di Rimini (Trade Fair and Exhibition Center) and of the Palacongressi (Congress Center) area.

The project involves the construction of an approximately 4,500 sq. m supermarket, 2,500 sq. m of which used as shopping area, plus a 270 sq. m shopping arcade, and other shopping areas totaling 500 sq. m. About 1,400 sq. m will be used for 2 additional levels of offices. The underground level will feature parking areas extending over approximately 10,000 sq. m, while the ground floor will include a parking area for buses and coaches serving the Congress Center. The resulting complex will be a modern center opening up towards the city and the surrounding areas.
The overall shape of the complex will have a curved profile. An approximately 4,500 sq. m usable area on one single level will be available on one side of the supermarket.

The center will be accessible by bicycles and pedestrians from both sides of the tunnel, while access to the partially  underground car park will be via an internal roundabout and a dedicated road.